Thoughts become things.– Danielle Stephens
If you can’t turn yourself into your customer, you probably...– Leo Burnett
Super Brand: Why branding can make your company...
Ad Age recently reported that the $2 trillion value of the top 100 brands is holding steady, despite the (obvious) recession. So who’s sitting pretty? Google snagged the number one spot, and following it is Microsoft (but I’m not a PC…), Coca Cola, IBM, McDonald’s, Apple, ChinaMobile, GE, Vodafone, and Marlboro. However, several financial and automotive brands (Ford,...
Carnival Cruise Lines: Fishing for creative...
These days, big “For Lease” signs on empty storefronts can be seen in any city and for many it’s just a constant reminder of the declining economic conditions. Well, Arnold and Carnival Cruise Lines decided to capitalize on the wasted space and give people something a little brighter, and more fun to look at. The agency is now adding virtual aquariums to empty store windows in major cities, such...
Good advertising does not just circulate information. It penetrates the public...– Leo Burnett
Logo love: The Science Channel rebrand
Playing off the periodic table of elements, the new Science Channel logo is not only clever, but it looks more modern and hip. Now, when I tune in, I won’t feel like an outsider if I am without a pocket protector and coke-bottle glasses. The orange, usually standing for creativity and energy, used in the logo reminds us that science is not all about methods, diagrams, and chemicals...
Every brand tells a story, some just have way...
In a downtrodden economy, the story a brand tells is extremely critical. Case and point, method is a great example of how telling the right story can transcend a consumer’s viewpoint on buying more expensive products during a recession. Once upon a time, all cleaning products all seemed similar. But, during our country’s last recession, one company fought to change that. That company was...