July 2009
6 posts
8 tags
Why Amazon bought Zappos for 850 million
While Zappos definitely doesn’t have the most innovative or creative logo, the company is a true testament to brand. Brand doesn’t always boil down to a logo, it’s much more than that. A brand is literally the collection of thoughts a consumer has about a product, company or service. The reason why Zappos has been so successful (and why it’s worth so much) is because...
6 tags
Our Executive Creative Director and CEO was...
As it originally appeared in the Examiner.
Name: Danielle Stephens Title: Executive Creative Director and CEO Organization: The Darkly Agency Age at Which She First Became an Executive: 24 Current Age: 25
Heather Huhman: What is The Darkly Agency?
Danielle Stephens: The Darkly Agency is a full service branding and advertising agency. Simply put, we establish brands and create the culture that...
6 tags
Build-a-brand
It’s always surprised us how many people buy into things like the Snuggie and Mighty Putty. I mean, these things are basically being sold at dirt cheap, so why the appeal? If you’re plumber normally charges you $50/hour but you see an ad for someone who will do it for $10/hour, chances are you’ll stick with your old plumber. You’re hiring a contractor to redo your...
6 tags
11 tags
Bad medicine
When I have unexplainable pains, a bad cold, a friend needs a medical excuse to get out of work or my girlfriend has what seems like chronic hives, I call my dad.
Not your typical agency blog post starter, huh?
Well, my dad is a pathologist and diagnoses cancer. I don’t want to beat you over the head, but he’s a specialist. However, whenever I call him for medical insight from...
8 tags
Boxed water really is better
We’ve known about Boxed Water for some time now, but haven’t gotten around to giving them the props they deserve. The package design is incredibly simple, and it makes it known that by drinking Boxed Water, you can easily get mother earth’s approval. But back to the design… their website even says the company was designed to be “part art project.” The simple...
