August 2009
6 posts
5 tags
Print ads equal apple pie, Pepsi and CBS’ print ad...
Apple pie is delicious, and I think we can all agree that no one would complain about a piece sitting in front of them. However, if a mango crème brulee at your table, you’d probably tell someone about it.
That’s exactly what Pepsi and CBS are aiming to do with their print ad in Entertainment Weekly that will be sent to the lucky people of LA and NYC. The ad will promote CBS’s new line of...
4 tags
It’s love at first sight at the Darkly, and it has...
I just read Bart Cleveland’s article in Ad Age about how he worked with a phenomenal production company on the cheap and realized it wasn’t about the money for them, it was all about the opportunity and the love for what they do. The Darkly Agency is very similar to Zoic Studios (and we’re thinking we should definitely get to know these brilliant people).
We started our agency on one of the...
9 tags
When it all just clicks
Following up on our digital kick, we’ve learned that smaller ads are often more effective than larger ads, but aside from that, how do you get people to actually click on them?
The answers shouldn’t come as a huge surprise, but we often see the very opposite happening on a regular basis.
Be creative, and be relevant. According to Dynamic Logic, ads with poor creative can actually be detrimental...
11 tags
The real reason why large online ads don’t work
Ad age recently reported that large online ads aren’t as effective as their tiny 180-pixel-by-150-pixel counterparts. The accredit this fact to banner blindness, meaning that consumers block out the bordering ads from the content they are trying to focus on. They also point out that many of the smaller ads are embedded within the content. They also mention the obvious – these huge ads (especially...
11 tags
Your brand has a great personality, but it's a hot...
The other day, I was in line at Starbucks, and I was behind this group of people. Being the avid sociological observer that I am, I was watching them interact. This one women was incredibly vivacious and had an extremely warm aura—even when she was talking about a coworker she disliked, she still seemed to be radiating positivity.
Now, if the world were perfect and personality mattered...
6 tags
Taco Bell breaks into social media...
A couple days ago we were reading in Ad Age how Taco Bell tapped R/GA to help create more buzz in the social media sphere. Taco Bell wanted to use social media to connect with younger consumers. With so many entertaining digital campaigns and a very youthful brand, you would think this would be a match made in heaven.
Right? Well, not really. RGA decided that the best way to penetrate social...
