September 2009
5 posts
10 tags
There's always going to be someone who's pissed
I’m sure you’ve already heard about Squidoo’s Brands in Public Project, where brands pay an arm and a leg $400 per month to have control of their page and are able to hide the negative comments and emphasize the positive ones.
The blogosphere was sitting on the fence when this first was announced (probably because saying anything bad about Seth Godin is forbidden in the ad...
8 tags
Don't leave a bad taste in your audience's mouth
Maybe it was in Kindergarten when you couldn’t remember what came after P. Or possibly in grad school when you couldn’t answer the questions you were called on for because you had came down with temporary narcolepsy (also known as nap time). Regardless, everyone has had at least one moment where they’ve felt a little less than intelligent (yes, even us agency types), and I...
9 tags
Simple steps to increase the success of any...
Be useful. 2009 seems like the year for every brand under the sun to come out with an iPhone app. While it might seem like a great idea to take advantage of this medium, definite strategy needs to be used. The only way that people will use the application is if it’s useful, entertaining, and easy to use.
Be relevant. With Facebook allowing advertisers to have their ads shown to specific groups...
6 tags
Pabst is a perfect example of embedding your brand...
Listen carefully to any indie Gen-Yer over a beer or two, and they’ll tell you all the marketing secrets you’ll ever need to know about attracting the late teen to early thirties audience.
Yesterday Ad Age discussed the success that Pabst Blue Ribbon has had over the last few years, and their greatest success has come amidst the recession, up 25 percent from last year. The article...
12 tags
What your blog platform says about you
In the great blue sea that is the world of blog platforms, there are plenty of fish. Some are at the top of the food chain; others are arguably so small we’ll never even know that they exist.
With all these choices, we thought it would be interesting to analyze what a blog platform says about a person or company. Below are the detailed findings of our intensive research* (a.k.a. musing...
