Fall in Love... with Your Competition
It’s that time of year again. The dreaded V DAY. Even the otherwise happily single people tend to feel a bit down on this day, and the guys that do have a girlfriend are stressed out and/or broke. You may be wondering how this translates to branding. And you should know by now that Darkly is the(handsome and available) king of analogies. There are times when you look at those dudes with...
Put Your Thoughts On Shuffle
Oftentimes, creatively speaking, you’re in a bind. You have a deadline to reach, Illustrator is on the fritz and your girlfriend keeps texting you saying her mom is mad at you for the comment you made at dinner on Friday night. You’ve already thumbed through thousands of creativity magazines and books on logos and still nothing is coming to you, and that creeping feeling of...
The Retro Meltdown
Nostalgia: often times considered as the strongest emotion known in the human brain. We all know it well, the strong pull of feelings and memories from the past- triggered by a sensory stimuli such as a song, image, smell, or even something that abstractly represents our past. But regardless of the emotion nostalgia brings up, it’s a strong one - and this is where marketing and advertising...