March 2010
16 posts
4 tags
Darkly's Artist of the Month →
Natalie Shau brings art to life with her vivid use of color and imaginative style. She makes the already beautiful female form even more exquisite and this month, we pay homage to an artist that we believe is going to be the next big thing.
4 tags
3 tags
3 tags
4 tags
5 tags
6 tags
Wheaties Grows a Pair
Wheaties up and decided to grow a pair and give Boom Island agency the go ahead to change their packaging. While in the branding world new packaging is usually a great way to introduce a new rebrand - for now Wheaties is keeping their logo and merely changing the look of their famous cereal boxes. Why? Well, someone in their marketing department demanded it was...
6 tags
5 tags
“i looked up skirts / until i was tall enough to look down shirts.”
14 tags
why IN house is INadequate
In house marketing and advertising is appropriate in only one very rare instance: your in house designers and marketers smoke enough pot to have a brilliant revelation and execute an equally brilliant ad campaign for your brand.
We are going to assume for multiple reasons that this is probably not going to happen, so this is why in house marketing and ad departments are not a good idea:
1) You...
6 tags
“A woman’s beauty lives in subtlety. For with a woman there is no such...”
– For you, and for International Women’s Day
February 2010
5 posts
15 tags
The Death of Art
Although it could be argued that anything is an art form (and no doubt you have used this as an explanation to your girlfriend when she found Hustler magazines under your mattress) it is especially important to note the artistic importance of the traditional print ad.
And it’s important because the print ad is dying. And even at the risk of sounding like the princess from A Never Ending...
6 tags
Heads Will Roll - And Now We Know Who's
The big game finally came and went and boy did we see a rather dreary ad line up this year. Here to re-cap the smattering of half assed commercials is your favorite branding firm… the one and only Darkly. Because if it is one thing any commercial spot should aim to do, it is enhance brand image.
Aside from the all too obvious and downright played out theme of men being the weaker sex (and...
